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SE0 Services
Rank Higher On Google
SEO SERVICES
Rank Higher On Google
Increase Website Traffic
Top positions on the search engine result pages receive a majority of the impressions and clicks.
Better Conversion Rates
Better organic positions means more web traffic. Organic traffic converts at a higher rate.
Bypass Your Competition
Rank higher than your competitors and receive more clicks, leads & customers.
Enhance Brand Awareness
Achieving top positions on result pages translates to more exposure for your website and business.
User Friendly Website
Proper SEO helps make your site easier to use. When your site users are happy, search engines are happy.
Dollar for dollar, a consistent on-going SEO campaign is one of the most profitable marketing strategies.
SEO is Cost Effective
Increase Website Traffic
Top positions on the search engine result pages receive a majority of the impressions and clicks.
Better Conversion Rates
Better organic positions means more web traffic. Organic traffic converts at a higher rate.
Bypass Your Competition
Rank higher than your competitors and receive more clicks, leads & customers.
Enhance Brand Awareness
Achieving top positions on result pages translates to more exposure for your website and business.
SEO is Cost Effective
Dollar for dollar, a consistent on-going SEO campaign is one of the most profitable marketing strategies.
User Friendly Website
Proper SEO helps make your site easier to use. When your site users are happy, search engines are happy.
The Benefits Of Effective SEO By Path n Way Marketing
Expert SEO Services
Elevating your online presence and driving targeted traffic. We optimize your website with the right ingredients that the Google search engine needs for their recipes called Algorithms. We start with a keyword search, that is most relevant to the search query so that those words are impossible to miss by building our own algorithms around your content.
Why SEO Matters for SMB's in Raleigh and The Triangle
Why SEO Matters for SMB's in Raleigh and The Triangle
SEO puts you in front of “ready-to-buy” local customers (Google Maps + “near me” searches)
When people search “[service] Raleigh NC”, “near me”, or “open now”, they’re not browsing—they’re looking to call, book, or buy. Local SEO helps your business show up in the Google Map Pack and organic results across Raleigh, Durham, Chapel Hill, Cary, Apex, and surrounding areas.
To win those clicks, your website needs the right local landing pages, service-area pages, and on-page SEO (titles, headings, internal links, and keyword intent matching). Pair that with Google Business Profile optimization (categories, services, photos, Q&A, and posts) and consistent local listings (citations), and you build a reliable “find me first” engine.
Result: more calls, direction requests, and form submissions from people who already want what you offer—without relying entirely on paid ads.
SEO builds credibility and authority that converts (trust signals Google + customers look for)
In competitive markets like Raleigh and the Triangle, customers compare fast. Strong search engine optimization helps you earn visibility and trust by strengthening your brand signals—especially in industries like medical, restaurants, real estate, and local services. That means publishing helpful content that answers buyer questions (“cost,” “timeline,” “best option,” “near me”), improving E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust), and earning quality backlinks and local mentions. It also means highlighting proof: reviews, testimonials, case studies, licenses, and service guarantees.
Google tends to reward businesses that look legitimate and consistent across the web—your site, listings, and reputation should all match. Result: higher click-through rates, more qualified visitors, and more leads because customers feel confident choosing you.
SEO + conversion optimization turns traffic into leads (not just “visits”)
SEO isn’t valuable if visitors don’t take action. That’s why we pair technical SEO with conversion rate optimization (CRO) so your site ranks and converts. A fast, mobile-first website with strong Core Web Vitals, clear calls-to-action, and frictionless forms can dramatically improve lead volume from the same traffic.
Increase Website Traffic
Top positions on the search engine result pages receive a majority of the impressions and clicks.
Better Conversion Rates
Better organic positions means more web traffic. Organic traffic converts at a higher rate.
Bypass Your Competition
Rank higher than your competitors and receive more clicks, leads & customers.
Enhance Brand Awareness
Achieving top positions on result pages translates to more exposure for your website and business.
User Friendly Website
Proper SEO helps make your site easier to use. When your site users are happy, search engines are happy.
SEO is Cost Effective
Top positions on the search engine result pages receive a majority of the impressions and clicks.
Expert SEO Services
SEO done right shows up on the first page which increase higher web traffic. We optimize your website with the right ingredients that the Google search engine needs for their recipes called Algorithms. We start with a keyword search, that is most relevant to the search query so that those words are impossible to miss by building our own algorithms around your content.
Effective SEO BY
Path & Way Marketing
Get More Local Leads With SEO That Actually Converts
We’ll show you exactly how to rank higher in Raleigh, Durham, Chapel Hill, Cary, Apex, and beyond—then turn that traffic into calls, bookings, and form fills.
What you’ll get (free):
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Your top “ready-to-buy” local keywords + where you currently rank
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The fastest fixes to improve trust + visibility (titles, service pages, Google Business Profile signals)
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A conversion checklist to turn clicks into leads (CTAs, speed, mobile UX, tracking)
No pressure. No jargon. Just a clear plan to improve your Search Engine Optimization and lead flow.
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